In a world of celebritydom THE NEW CHIEFTAINS are a breath of fresh air. They’re non conformists whose instinct to succeed is driven by passion, transformation and challenge. It is these qualities that make them unconventional. Individually they are powerful and collectively they represent a tribe of talent who embody tenacity. Validation does not come from public accolades but in the form of endeavour, creative transformation and personal achievement.

Creative storyteller Agenda Brown, was compelled to capture their powerful and rich narrative. He wanted to magnify qualities that are typically overshadowed by the importance placed on fame. We will continue to unveil New Chieftains as they join the tribe.

FEATURED NEW CHIEFTAIN: YOSHI SBX: LONDON

Scottish and Chinese origins

Born 吳千宇 in Aberdeen, Scotland to Chinese parents, I go by the nickname of Yoshi SBX & have been based in London since 2011. I originally moved to London as an aspiring dancer & media producer, having 1) finished a degree in Graphic Design & Interactive Multimedia & 2) founding ‘The Jam Movement’ dance project.

These days – after a period involving psychedelics, traveling, some misfortune & lots of soul-searching – I’m a Tuina Massage Therapist & Plant-Based Nutrition Consultant. I work from home in my makeshift clinic with dancers being my main client-base. It’s a word-of-mouth operation with a little Instagram presence & 2 film promos entitled ‘Fixtape vol.1’ & ‘Fixtape vol.2’. I also recently published ‘Plant-Based 101′, to further supplement the wellbeing of my clients & small audience. A recipe book will follow up in the next few years out of this.

Read Yoshi full interview here.

NEW CHIEFTAIN STORIES FROM THE TRIBE

AMELIA ROPE

"Learning is constant"

DON LETTS

"From Grammar School To Punk"

JASMINE FURELID

"I was challenged by lonliness"

LEE YULE

"I am here to serve others"

THE NEW CHIEFTAINS PLAYLIST @KMRA

THE NEW CHIEFTAINS, COLLABORATORS & ASSOCIATES

THE NEW CHIEFTAINS. Celebrating A NEW CULTURAL LUXURY